Prior to 1998, Belize was a relatively unknown destination. Though diving specialists and archeologists around the world regarded Belize as a global treasure due to its extensive marine flora and fauna as well as its collection of Mayan temples and ruins, Americans in particular were still focused on places such as Paris and London while South America was greatly underrated.
From 1998 to 2005, we initiated a robust 360 marketing program including PR with the objective of putting Belize on the traveler’s map. Belize is a treasure trove of natural wonder and ancient civilization that needed to be made known to the world. Through a myriad of activations and press, Belize would soon become hailed as one of most desired destinations in South America.
By the end of 7 years, we had achieved what we had set out to do, and Belize’s tourism had grown by a staggering 670%. This success sparked interest in the country as a destination that they are reaping the benefits of to this day. The continued success of their tourism program can be attributed to a rebranding that took place in 2013 as well as an extensive social and web strategy.