Scaling Up A New Category

The Problem

In 2016 global electronics leader, LG Electronics released a new television that incorporated technology the likes of which was never seen before in the category. There was a huge knowledge gap with consumers because prior to this there was no such thing as an OLED panel. The issue would be selling something that skeptical techies were willing to pay premium prices for.

The Solution

We launched a full-category marketing approach strategy that both educated and enticed our audience.

The Results

  1. #1 Premium TV in just 8 months
  2. Created an all new category in all major retailers
  3. Unprecedented data, media, and retail integration.


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