The Problem
We worked with The Bahamas Ministry of Tourism under the messaging pillar of weddings and romance to promote its outer islands including Bimini, the Exumas, Inagua, and Eleuthera to name a few and show there was much more to the islands than Nassau.
The Solution
We launched an online contest to build The Bahamas social media, where hopeful couples would submit a 30-45 second video explaining why they were most deserving of winning one of these exclusive all-inclusive packages.
The Diamonds
We honed in on what made each island unique and created a unique wedding or honeymoon experience highlighting those traits.
The Results
The result of this was the most successful online bridal promotion in the history of the region with over 4,000 applications, 200,000,000+ impressions, and a 42% average growth on all social properties.