We worked with The Bahamas Ministry of Tourism under the messaging pillar of weddings and romance to promote its outer islands including Bimini, the Exumas, Inagua, and Eleuthera to name a few and show there was much more to the islands than Nassau.
We launched an online contest to build The Bahamas social media, where hopeful couples would submit a 30-45 second video explaining why they were most deserving of winning one of these exclusive all-inclusive packages.
We honed in on what made each island unique and created a unique wedding or honeymoon experience highlighting those traits.
The result of this was the most successful online bridal promotion in the history of the region with over 4,000 applications, 200,000,000+ impressions, and a 42% average growth on all social properties.